Billy Joe Saunders is joining the circus or adding some legitimacy to the Logan Paul and KSI fight card on Nov. 9th. DAZN has locked up the WBO super-middleweight champ, who will be making his US debut in front of fans who know more about Fortnite than “the sweet science.”
Despite what you may think about the main event between the two social media stars, Saunders bout against Argentina’s Marcelo Esteban Corceres, 28, (28-0-1, 15 KOs), is no joke as it will be the Brit champion’s first 168-pound title defense.
“I can’t wait to see Billy Joe shine stateside, and what a huge platform to do it,” Matchroom Boxing promoter Eddie Hearn told ESPN. “He is right in the mix for all the big fights in 2020 but he can’t slip up here. And if he can make a statement against Coceres, then I truly believe he will land a monster in the first half of next year.”
So why would Saunders agree to fight on the undercard of what is basically a publicity stunt? Well, it’s a smart “business move” for the “BJS” brand as he just signed with Hearn, a new-skool ringleader who understands how to tap into a new generation of fight fans despite what traditionalists might think.
